Archive for category: Search Engine Marketing

Why Both Paid & Organic Search Marketing are Important

Why Both Paid & Organic Search Marketing are Important

Many companies have trouble deciding whether to invest marketing dollars in paid search engine marketing (PPC primarily) or organic search marketing (search engine optimization primarily). For many companies, the correct answer is to spend money on both, because PPC and SEO are complementary marketing activities, not competing ones. 1. Timing […]

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Generate Leads For Local Businesses

Generate Leads For Local Businesses

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